tag:blogger.com,1999:blog-7732346199265061257.post4009836620022346765..comments2008-12-17T08:17:47.294-08:00Comments on Marketing Wax: 4th down...what's the strategy?The Waxmanhttp://www.blogger.com/profile/09590833305907778787noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7732346199265061257.post-34691865827783597272008-12-17T08:17:00.000-08:002008-12-17T08:17:00.000-08:00I am often confused by clients who want to start t...I am often confused by clients who want to start talking about tactics before ever thinking about strategy. To continue your football analogy, I have seen great coaches(strategy) take mediocre players(execution)and turn them into a winning team.LJ Joneshttps://www.blogger.com/profile/10689255256382012696noreply@blogger.com